Suhaag Magazine

20th Anniversary

BRANDING & PRODUCTION

 

In 1997, SUHAAG Group Inc. was created to redefine the rapidly growing South Asian market in Canada with its bold and innovative marketing approach, starting with the SUHAAG Bridal Show. Following a great response from the community with praise for being the first show of its kind in North America, Suhaag Group set out to fill another much-needed void in the marketplace with the introduction of SUHAAG Magazine. 

CHALLENGE

To tell the story of a 20-year-old brand that is a reflection of the South Asian community’s many achievements in Canada. Bring out a bit of organic yet classic flavour evoking the blend with the richness of South Asian wedding culture.

APPROACH

  • Built and defined design strategy across print and social media platforms

  • Black & White imagery was used to create a vintage look

  • Rich yellow spot colour was used to tell the story of Suhaag’s leadership in the distinctive, lucrative South Asian bridal industry. Dusty and speckled background effect was used to create the organic flavour.

SERVICES

Brand Strategy | Logo Design | Magazine Design | Social Media

OUR FOCUS

The South Asian bridal market is a lucrative and distinctive niche. Carefully curated sleek design for the 20 year anniversary itself shows that SUHAAG has not only maintained and exceeded the expectations of its advertisers and vendors but created a top spot for itself within the competition. As a 20-year-old brand, it has also gained loyalty and dedication from its patrons and readers.

Learn More

 

Personality drives the story.

  • The Show

    From modest beginnings, the SUHAAG Bridal Show has now become a much-anticipated semi-annual big-ticket event. But above all, it is where the brand originated and began connecting with its audiences and eventually branched into a magazine!

  • The Community

    SUHAAG encompasses a new level of South Asian style and sophistication by striving for the highest quality in our publications which provide entertainment, the latest in fashion, and helpful tips as well as our bridal and fashion shows that bring our vibrant culture to life. With our design initiatives, the brand has catapulted itself far beyond this niche, now unifying wedding, celebration, and glamour!

  • The Complete Source

    The magazine’s success was all due to the connection and tremendous response from the community. Our unique, creative content and sleek fashion ideas also flowing through the social created strong social following customer connection.

Your brand story needs personality!