Fusia Media is a Toronto-based media company engaged in digital lifestyle publishing and experiential events targeting Canadian & South Asian women aged 25-49. Fusia brings fun, fearless, and fabulous living to its audience by sharing beauty, fashion, health, entertainment, and lifestyle content. The content is fun, engaging & inspiring.
CHALLENGE
fusia.ca initially started as an extension of Fusia Magazine in 2013. The magazine was incredibly original as it was the first South Asian women’s magazine that addressed and provided information and insight pertaining to all aspects of South Asian women’s lives in Canada and the diaspora.
As the brand evolved through some significant changes over the years, Fusia media advanced into an online media & news company with a new initiative partnering with Global News. Extending to yet another medium, kultur’D, a pop culture show with a lens on diversity was launched on Global News Radio. To reflect these major developments within the company, Fusia Media needed a new and improved website with some brand edits and additions.
APPROACH
Create and produce a brand book not only for website purposes but also to extend to social and all external marketing efforts
Understanding our ideal user personas and prioritizing the user flows over page design was the first step in outlining our strategy
Infusion of pastel pinks with other design elements in our design process to create an engaging dance with Fusia's targeted, brand savvy growing market.
