How do you tell a story
of Dahi (yogurt)?

Hans Dairy

100% Canadian Dairy | South Asian Inspired

Social Media Strategy & Content Creation

As content creators and managers for Hans Dairy's social media accounts, we have proved that our authentic, consistent narrative along with eye-catching imagery has given the brand a unique, rich, and powerful personality.

Good Food = Good Mood! Do you agree? Tell us if you are enjoying this delicious spread and feeling all the good #mondayvibes In the symphony of life, food plays a melodious note that resonates with happiness. Good food is the rhythm of a good mood
🎉 Congratulations to our fearless leader Sarab Hans, for being named EY Entrepreneur Of The Year 2024 Finalist for Ontario! Sarab’s been leading Hans Dairy, a prominent player in the ethnic dairy space. A company that prides itself in homegr
Who is with us? We think that Dads are simple to handle, and that’s what makes them so special. They know how to keep things straightforward, fun, and full of love. Try this no sweat dessert with our NEWLY packaged Kheer aka Rice Pudding for y
🍹Father’s Day Special! 🍹 Sip into summer with this lassi cocktail like never before! Yup! It’s a cross between a smoothie and a milkshake, featuring mango pulp, probiotic-rich MANGO LASSI and your favourite spiced rum. Perfect for you
‼️ WIN! WIN! WIN! Backyard GIVEAWAY‼️ the small wins, the tiny triumphs, the everyday victories We love to celebrate them all! Our Kheer aka Rice Pudding just got a NEW LOOK and we are so excited! To celebrate this small WIN, we are giving awa
🪴It’s true fresh herbs can change it all—taste, smell, and look! 🪴There is nothing more satisfying for most home cooks to pick fresh herbs from their own garden or grocery store for their family favourite recipes. But did you know that

Founded in 1997, Hans Dairy is the foremost leader in the production and distribution of South Asian dairy products. They were the first to introduce Dahi to the Canadian dairy market and with the popularity of this Indian style yogurt came a follow up line of similar products including Lassi, a yogurt drink; Kheer, a rice pudding; and Makhan, a whipped style butter. With each product their mission stayed the same, to offer their customers a little taste of home.

We wanted to approach the HANS story more like a calm steady voice instead of shouting. We strongly believe that a brand story should be less about the company’s own brand and more about producing a good story where the company is a character, and maybe sometimes, not always the lead.

Our simple but consistent strategy was designed based on the following points while telling the brand’s mission.

• Show how the Hans products can improve the consumer’s life.

• Pack an emotional punch.

• Connect with the audience.

• Tell the truth.

Although we are not limited to culture forward design initiatives, we try to align with opportunities that allow us to showcase and uplift cultural awareness. We are proud of our roots and we want others to feel proud of theirs as well.

Our special promotion for HOLI, the South Asian festival of colour was one of the top viewed posts for Hans Dairy.

Giveaway Management

Planning | Concept | Art Direction

We are passionate about telling your story! Our carefully planed Giveaway stories leverage the power of digital communications with fun & excitement that is cherished by Hans Dairy’s old and new followers. 

Using tools like graphics, animation, and interactive features to craft your digital story that can immerse your audience in the narrative and compel them to action.

Creating strong, personalized social media content and elevating your website content with SEO insights to ensure organic growth.

Geofencing Advertising

Planning | Concept | Art Direction

 

CHALLENGE

Designing our first digital geofencing marketing campaign for Hans Dairy, we dove deep into the details about the company’s business goals as well researching the market and its target audience. Based on the outcome we identified the character which Hans Dairy wants to present through its product line. 

APPROACH

After a step-by-step SWOT analysis of the company and it’s product line, we focused on the following design strategy.

• Keeping the original logo untouched, some visual elements such as a refreshing colour palette and typography were added to the original branding guide to create a harmonic corporate style.

• Since the two sisters of the Hans family were taking over the company, animated characters of two sisters were created to represent the change in the leadership in a symbolic way. 

RESULT

AUDIENCE GROWTH 40% | IMPRESSION GROWTH 80% | ENGAGEMENT 1.66K

SERVICES

Brand Strategy | Digital Advertising | Social Media Content Creation | Video & Animation